Resources / Ripples & Wipeouts

One effect of digital technologies is that people are increasingly expected to work virtually, meaning that they are not based together in a single workplace. This has major implications, for followers as well as leaders. Leaders fail to get honest feedback because distances in space and time hinder the development of trusting relationships. For followers, traditional expectations of one’s “boss” or team leader may not be realistic. Here are five tips for leaders who want to facilitate communication among people in a virtual workplace.

1) Communicate the intent behind your directions and decisions.  The open atmosphere of the virtual environment encourages more openness in exchanges.  And since most virtual groups start out with low trust, it’s important that followers understand your rationale.

2) Communicate quickly to reduce rumors and inaccuracies and so employees/followers don’t hear bad news from elsewhere before they hear it from you.  If you are worried about changing conditions, just inform followers that things may change and then keep them apprised as conditions require.  Treating followers like they are mature people is OK...really.

3) Establish an “official” channel or website or list serv so followers know where to go to get the straight scoop.  This isn’t to pontificate, but to disseminate reliable information from the organization’s point of view.

4) Read blogs and social media outlets occasionally so that you can monitor your reputation as a leader and the morale of your followers.  And don’t retaliate or comment publicly about what you find there. Consider all comments, positive or negative, as useful feedback.

5) Set up a private, online comment system where followers send you suggestions and ask questions anonymously. Yes, there is a downside to anonymous feedback, but without anonymity you will not get reliable information.