Resources / Tips & Tools

// For catchin' the waves

Women, Race and Economic Security

May 14, 2008

Shirley Wilcher, the Executive Director for the American Association for Affirmative Action was published on the website, The Black Commentator.  In her article, Wilcher examines the correlation between race and poverty as women age.  To access the full article, click here.


Online Social Networking Tips

Feb 12, 2008

Have you wanted to create a Facebook or MySpace page for your organization, but aren’t sure about how to get started?  Simply click on the PDF document below, “Online Social Networking Tips,” and download basic information about how to get the ball rolling. 
Online_Social_Networking_Tips.pdf


Working Press Media Analysis

Dec 18, 2007

Working Press: An analysis of media coverage on low wage work, was produced by Douglas Gould and Company, Inc. with a grant from the Ford Foundation.  It’s a useful look at how you can analyze the media coverage of a particular issue.  To download the document, just click on the title below. 
WorkingPressFEWMediaAnalysis.pdf


Better Interviews

Nov 13, 2007

Maximize media interviews to frame your organization in the best way possible.  The Media Trainers has created a great guide, “Tough Questions,” that will help you field tricky questions and deliver effective sound bites. Download “Tough Questions,” by clicking on the document title.
TMTs_TQ_eBook_copy.pdf


Audio News Conference FAQ

Nov 01, 2007

What is an audio news conference?
An audio news conference (ANC), is a news conference presented over the phone.  Reports, announcements or anything that can be presented to an in-person audience may also be presented via an ANC.  Click the file name to download.
ANC_FAQs.pdf


Branding Buzz

Oct 19, 2007

There is a lot of talk about branding lately, which can be confusing because branding has different connotations for different people.  Some see it primarily as a logo, others as a product or famous name.  At Make Waves we believe that a brand is what you stand for.  For more, click to download the file.  Branding_Buzz.pdf