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One Kalamazoo Campaign: A Social Marketing Analysis

One Kalamazoo Campaign: A Social Marketing Analysis

On July 31st of 2009, an official campaign was launched in Kalamazoo, Michigan to pass an ordinance that would protect gay, lesbian, bisexual and transgender individuals from discrimination in employment, housing and public accommodation.  Download an analysis of the campaign by Dava Antoniotti, nonprofit professional and graduate student at Milano: The New School for Management and Policy.

Social_Marketing_Analysis_One_Kalamazoo.pdf